XS
Montce
A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her side hustle into an international brand. With few resources, she started making swimwear in 2009 from her Fort Lauderdale apartment, where friends and customers stopped by for a curated, custom swimwear look that was made to order.
In 2013, Ali opened the first Montce store in Ft. Lauderdale. The second-floor showroom had no street visibility, but it did have a homey charm that felt like an extension of the designer’s studio/store/apartment. Customers — obsessed with Montce's flawless fit — were more than happy to head there for their bikini fix, and the South Florida swimwear hidden gem would not remain a secret spot for long.
As the business (and buzz) kept picking up, Ali’s brother and business partner Devin quit his accounting job in NYC. Devin — transitioning from finance to fashion — started working in a multifaceted role at Montce, even filling in for sales associates in the Fort Lauderdale store. Like all successful business partners, the siblings' skill sets are complimentary, with Devin now the COO and Co-CEO and Ali Creative Director and Co-CEO. While the days of Ali and Devin working in-store and overseeing every detail are long gone (they now rely on their invaluable 40+ person team), it's still very much a family business.
Today, in addition to the Fort Lauderdale location, there's a new Montce store Miami Design District location, plus it's sold at over 70 stockists worldwide. It's also been featured in top publications including Vogue and Marie Claire, and worn by celebrities including Kendall Jenner, Priyanka Chopra, Chrissy Teigen, Jennifer Lopez, and Emily Ratajkowski.
Top Sizing
| CUP SIZE + BUST | USA | EU | AU | C |
|
|
AA 32" - A 32" |
A 70 - B 70 |
AA 10 - A 10 |
A 32 - B32 |
|
S |
A 33" - B 34" |
B 75 - C75 |
A 12 - B 12 |
B 34 - C34 |
|
M |
C 35" - 36" |
D 80 |
C 14 |
D 36 |
|
L |
DD 37" - 38" |
E85 |
D 16 |
DD 38 |
|
XL |
DD 39" - 40" |
F 85 |
DD 16 |
E 38 |
Bottom Sizing
| Size | USA | EU | AU | UK | WAIST | HIP |
|
XS |
0 |
32 |
4 |
4 |
24" |
33" |
|
S |
2/4 |
34/36 |
6/8 |
6/8 |
25-26" |
34-35" |
|
M |
4/6 |
36/38 |
8/10 |
8/10 |
27-28" |
36-37" |
|
L |
6/8 |
38/40 |
10/12 |
10/12 |
29-30" |
38-39" |
|
XL |
8/10 |
40/42 |
12/14 |
12/14 |
31-32" |
40-41" |
Despite the fast growth, Montce's formula for success has remained the same since day one. Quality fabrics, nostalgic prints, and advanced construction details make each bikini stand out, and extensive fit testing and quality control ensures that they're both flattering and comfortable. This effortless blend of style and substance, combined with an obsessive focus on fit, is what sets Montce apart — and why their customers only shop Montce once they’ve tried on the brand.

Cherries Lulu Bikini Bottom

Cherries Pia Bikini Bottom

Cherries Uno Ruffle Bows Bikini Bottom

Cherries Tori Ties Bandeau Bikini Top

Cherries Added Coverage Lulu Bikini Bottom

Cherries Polly Bikini Bottom

Cherries Simonette Bikini Top

Cherries Zoe Bikini Top

Cherries Lena Bikini Top

Cherries Cabana Bikini Top

Cherries Emma Bikini Top

Cherries Sarong

Cherries Tamarindo Ruffle Bikini Bottom

Cherries Devin Bikini Top

Classic Blue Stripe Trois One-Piece

Classic Blue Stripe Tropez Tie-Up One-Piece

Classic Blue Stripe Simonette Bikini Top

Classic Blue Stripe Euro Bow Bikini Top

Classic Blue Stripe Hayden Bikini Top

Classic Blue Stripe Tori Ties Bandeau Bikini Top

Classic Blue Stripe Emma Bikini Top

Classic Blue Stripe Paula Tie-Up Bikini Bottom

Classic Blue Stripe Kelly Bikini Bottom

Classic Blue Stripe Sarong

Maroon Crochet Sarong

Maroon Crochet Kim One-Piece

Maroon Crochet Petal One-Piece

Maroon Crochet Sandra Bikini Bottom

Maroon Crochet Paula Bikini Bottom

Maroon Crochet Tamarindo Ruffle Bikini Bottom

Maroon Crochet Devin Bikini Top

Maroon Kaia Sport Bikini Top

Maroon Crochet Tori Ties Bandeau Bikini Top

Maroon Crochet Simonette Bikini Top

Oat Texture Devin Rosa One-Piece













